https://chrisgarin.com/blog/ Brand histories and field notes from Chris Garin. en Fri, 04 Sep 2026 09:00:00 GMT https://chrisgarin.com/blog/heatseeker/ https://chrisgarin.com/blog/heatseeker/ For years my ideas died in my notes because I could not build them. So I learned to build. Heatseeker is what came out of it. Fri, 04 Sep 2026 09:00:00 GMT https://chrisgarin.com/blog/postcards/ https://chrisgarin.com/blog/postcards/ Two realtors, opposite playbooks, same result. The thing that actually works is paying attention to one person at a time. Fri, 28 Aug 2026 09:00:00 GMT https://chrisgarin.com/blog/not-lazy-just-scared/ https://chrisgarin.com/blog/not-lazy-just-scared/ I procrastinated for a year before making content again. I thought I was lazy. It was fear wearing a better outfit. Sun, 16 Aug 2026 09:00:00 GMT https://chrisgarin.com/blog/pax-silica/ https://chrisgarin.com/blog/pax-silica/ What the US-led Pax Silica coalition and the proposed New Clark City hub actually mean for the Philippines, explained simply. Wed, 29 Jul 2026 09:00:00 GMT https://chrisgarin.com/blog/imax/ https://chrisgarin.com/blog/imax/ Everything about IMAX in the Philippines: how it arrived in 2006, who owns and runs it, whether it is real IMAX or LieMAX, and where to watch it. Tue, 07 Jul 2026 09:00:00 GMT https://chrisgarin.com/blog/tcl/ https://chrisgarin.com/blog/tcl/ The full story of TCL: what the letters mean, who owns it, whether it is any good, and how it became the number one TV brand in the Philippines. Tue, 07 Jul 2026 09:00:00 GMT https://chrisgarin.com/blog/ayala-history/ https://chrisgarin.com/blog/ayala-history/ How Ayala went from an 1834 distillery founded by the Roxas family to Ayala Land and the Philippines oldest conglomerate, and who runs it now. Tue, 30 Sep 2025 09:00:00 GMT https://chrisgarin.com/blog/skyflakes-history/ https://chrisgarin.com/blog/skyflakes-history/ The full story of SkyFlakes crackers: the M.Y. San origin, who owns it today, why it is a Filipino icon, and even how many holes each cracker has. Tue, 30 Sep 2025 09:00:00 GMT https://chrisgarin.com/blog/chooks/ https://chrisgarin.com/blog/chooks/ Who owns Chooks-to-Go, the company behind it, its tagline, and how the roast chicken brand grew across the Philippines. The complete backstory. Wed, 28 Sep 2022 09:00:00 GMT https://chrisgarin.com/blog/puregold/ https://chrisgarin.com/blog/puregold/ Who owns Puregold: the Lucio and Susan Co story, how they founded it, their S&R connection, and how it became a Philippine retail giant. Wed, 28 Sep 2022 09:00:00 GMT https://chrisgarin.com/blog/gcash/ https://chrisgarin.com/blog/gcash/ GCash history in full: when it launched, who created it, its link to Globe, and how it became the Philippines biggest e-wallet. Mon, 16 May 2022 09:00:00 GMT