Heatseeker: the tool I built to never face a blank page again
Years of ideas dying in my notes because I couldn’t build them, the day I got tired of that, and the tool that now finds what my clients should talk about.
Chris Garin
I didn't want to choose between building software, building an audience, and selling stuff.
So I learned how to do all three 😄
The work
A few things I've built, grown, and sold
for clients and for myself.

A YouTube series about the biggest brands in Southeast Asia and the Philippines.
The writing
The stuff I overthink, written down.
Brands, business, and 1am rabbit holes.
Years of ideas dying in my notes because I couldn’t build them, the day I got tired of that, and the tool that now finds what my clients should talk about.
One mails postcards, one lives in the comments. Same result. Because the thing that works isn’t the tactic. It’s paying attention to one person at a time.
A year of procrastination I mistook for laziness, the low bar that got Brand Origins off the ground, and why perfectionism is just fear in high heels.